As a KrisFlyer Elite Gold member and frequent flyer, I’ve had the chance to deal with many airline customer service teams globally. The Singapore Airlines Office in Melbourne consistently ranks at the top of my list for professionalism and attention to detail. I recently visited their Collins Street office to ask about upgrading a long-haul flight with my miles. I also needed some information on transferring KrisFlyer miles to my wife and getting my tier benefits cleared for an upcoming journey. The man who helped me was extremely well-versed and understood the loyalty program well. He took the time to explain how the upgrade process worked, walked me through available options, and even helped me compare flight schedules and aircraft types to make the most of the upgrade. He also printed a detailed breakdown of how many miles I’d need, what surcharges to expect, and even helped me select the best seat on the A380 upper deck. What stood out the most was how proactive he was—reminding me to renew my tier status before the end of the year and teaching me how to maximize my points by using co-branded cards. When you step into the Singapore Airlines office in Melbourne, you are treated like a valued customer, not a booking number. To any KrisFlyer member or frequent traveler, this office is an invaluable asset that offers world-class, personalized service right in the city.